Portfolio command center
Every holding — funds, equity, debt, gold, and cash — in one view.
The difference
Understand your holdings.
Review with context.
Explore allocation, concentration, risk and fund costs in one place. Use the analysis to prepare a more informed conversation with your financial professional.
Portfolio analytics
15+ checks
Factor diagnostics, allocation and risk checks help explain your portfolio and highlight areas for review.
Fund costs
Compare expenses
Understand expense ratios alongside performance and risk when comparing funds.
Why TruFactor
Most advice starts with a product. Ours starts with your portfolio.
TruFactor brings portfolio information together so you and your financial professional can see the wider picture.
The usual way
–Scheme-first conversations
–The same shortlist for everyone
–Reviews that happen late, or never
–Market noise treated as a reason to act
–“Trust me” as the methodology
The TruFactor way
✓Portfolio-level analytics
✓Inputs shaped by goals, cash flows, and taxes
✓A review rhythm with clear triggers
✓Market context weighed against your plan
✓Reasoning you can see and question
The method
Bring order to the chaos
Holdings, signals, drift and review — every part of the process in plain view, never a black box.
Quant methodology
Factor, allocation, and risk checks before any action.
Drift watch
Allocation drift becomes a review-ready action, never a surprise.
Signal framework
Macro, valuation, liquidity and momentum, tracked continuously.
Market context
What's worth weighing, separated from the noise.
Review queue
What changed and what needs a human call, in one place.
Guidance
Portfolio context for better conversations
AI-assisted explanations
Ask where your portfolio stands, what the current market view is, or what any term means. The assistant explains and gives context — you stay in control of every decision.
Where does my portfolio stand, and what's the current market view?↑
Explain my driftAm I diversified?What's an SIP step-up?
Your financial professional
Discuss your goals and investment decisions with your own financial professional. TruFactor helps organise the data for that conversation.
Cost clarity
Portfolio analytics
Savings plan
Tax-aware guidance
The team
Built by market people, for thoughtful investors
Kushagra Singhal
IIT Kanpur · UIUC · Goldman Sachs 7yr · FRM Part I
Swapnil Bhowmik
IIT Kharagpur · CFA Level II · Crisil · EXL
FAQ
Straight answers to fair questions
What does TruFactor provide?+
TruFactor provides portfolio analytics and software for financial professionals and their clients. It brings holdings, risk measures and review information together so you can discuss your portfolio with your financial professional.
How should I use the fund comparisons?+
Fund comparisons help you explore performance, risk and portfolio characteristics. They are educational tools. Discuss suitability and any investment decision with your financial professional.
Is this automated investing?+
No. TruFactor provides analysis and review tools. You and your financial professional remain responsible for investment decisions and any transactions.
What does a portfolio review include?+
Allocation versus plan, drift, concentration and overlap, factor exposure, SIPs and planned withdrawals, tax considerations, and market context — to help prepare questions for your financial professional.
Are the tool results investment advice?+
Reviews, projections and model outputs are educational and illustrative. TruFactor supplies the technology; your financial professional is responsible for their services and recommendations.
How often is a portfolio reviewed?+
Your financial professional sets the review schedule. TruFactor helps them track portfolio changes and prepare reviews using the available data.
What do I need to share to get started?+
For the portfolio review tool, start with your consolidated account statement. For access through your financial professional, ask them to enable your client account.
Using TruFactor through your advisor
TruFactor is software mutual fund distributors use to review portfolios and prepare reports. We do not open accounts for individual investors or recommend investments. If your distributor uses TruFactor, ask them for a review.
TruFactor Analytics LLP provides portfolio analytics and practice-management software for financial professionals and their clients. Mutual fund investments are subject to market risks. Read all scheme related documents carefully before investing. Portfolio reviews, projections, comparisons, and model outputs are for educational and illustrative purposes only. They are not a guarantee of future returns, and past performance is not indicative of future results. Figures shown on this page are illustrative.
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